“Do Not Love the World.” from 1 John 2:15-17. If something is going to burn us we should choose to not touch it, right? Then why do we get burned so often in life? We know a relationship or situation is going to hurt us, but we play with the fire anyway. To love the world is to get scorched every time. The things of the world, are at best, temporary and those who love and trust in them are setting themselves up for eternal destruction.